About CARMA

CARMA invented this space.  We were the first to commercialize media content analysis in the United States.  Founded in 1984 by Albert J. Barr, CARMA International pioneered media content analysis in the United States and is recognized worldwide as a leader in the field. We’ve worked with hundreds of clients, spanning every sector of business. Using expert research teams, we provide customized analysis that captures the nuances of all forms of media coverage – tone, bias, sarcasm, context – that fully automated computer-based systems often miss. Combining human-based research expertise with innovative technology, CARMA’s traditional and social media measurement programs enable our clients to successfully evaluate overall media image, brand recognition, message penetration, competitive positioning, areas of strength and weakness and much more. Our data, coupled with insightful analysis, provides the framework for the development of strategically sound and effective communications strategy.

CARMA International has 14 offices in 11 countries around the world.  CARMA International’s global analyst teams can conduct research of media coverage from any country and in any language, and this research is conducted locally on the coverage as it appeared in its native language.

CARMA International has a relationship with the Worldwide Independent Network of Market Research
Companies:  an association of the 50 largest indepedent market research and polling firms globally.   

CARMA International's Asian and European franchises are members of The Association for the Measurement and Evaluation of Communication.