CARMA International was created in Washington, D.C. in 1984 by Albert Barr. For nearly two decades, CARMA has been leading the industry as a pioneer in media analysis and PR evaluation. Today we're the world leader in this exciting field, with clients in virtually every sector around the globe.

Mr. Barr has always remained true to his vision that CARMA International should be devoted to the business of global media analysis. Collectively, the principals of CARMA draw from over 150 years of public relations, marketing and corporate communications experience and are internationally renowned experts on the subject of media consulting and analysis. That's why today, employing the latest technologies, CARMA can be a strategic partner in accessing and understanding vital information and knowledge at both the local and global levels.

Using the most sophisticated proprietary software and the most specialized media analysis and survey research methodologies in the industry, CARMA is one of the only media analysis services with a truly worldwide reach - essential for any company that competes in this global economy.