Thanks to AMEC and IPR

By Sonia LaFountain, Chief Operating OfficerPhoto by djg0333

I recently had the opportunity to attend meetings in New York with the North American Chapter of the Association for the Measurement and Evaluation of Communication (AMEC) and the Institute or Public Relations Commission on Measurement and Evaluation (IPR).  Thank you to both organizations for inviting me to sit in and learn about all the exciting work that is being done to educate and disseminate media measurement and evaluation best practices. The focus of this work  is to define, and in some cases to standardize, best practices that will surely benefit professionals around the globe. It is important for measurement to be flexible enough that it works for each individual company or organization, but universal in method so that it can be replicated and understood by all.

AMEC is a member organization focused on providing a forum for the sharing of information, knowledge, and best practice in the areas of measurement and evaluation of communication globally. AMEC provides a number of key business benefits to its members, who are bound by a Code of Practice to maintain the highest standards of professionalism. Visit AMEC's website For more information on them or how you or your organization can qualify to join. 

The IPR Commission is made up of researcher-practitioners and thought-leaders in public relations research, measurement and evaluation.  This is a diverse group drawing from corporations, public relations agencies, research firms, and academia.  Their core mission is to develop and promote standards and best practices for research, measurement and analytics that contribute to ethical, strategic and effective public relations. You’ll find a wealth of free white papers and other information on the IPR Commission’s website.