See You In Orlando

While you're enjoying the 2011 PRSA International Conference starting this weekend, say hello to Sonia LaFountain, who will be representing CARMA:

Sonia joined CARMA in 2007, with major responsibility for the launch of CARMA NewsAccess, an automated web-based media measurement tool developed and released by CARMA International in 2008. In addition to her product management role, she manages major media analysis accounts in the pharmaceutical, energy, consumer products, financial, technology, and media industries. Sonia holds an Executive MBA from Tulane University A.B. Freeman School of Business and an MA in International Policy and Foreign Language Studies from Monterey Institute of International Studies. Before joining CARMA, Sonia spent more than ten years with LexisNexis and other Reed Elsevier companies where she gained expertise in the software, information, and search industry. This included her most recent role at LexisNexis as Senior Strategic Alliance Manager for News & Business. She is a member of OnLine News Association, and the Software and the Information Industry Association.

Sonia will also be providing the introduction at a number of workshops during the conference including:

• Cracking the Code: Isolating the Impact of PR, Ads, Events and Collateral – Oct. 16, 3:00 p.m.-4:15 p.m.
• Boosting Web Performance Through Web Analytics – Oct. 16, 4:45 p.m.-6:00 p.m.
• ROI of B2B Social Media – Oct. 17, 9:45 a.m.-11:00 a.m.
• A Field Guide to Measuring the Business of PR – Oct. 17, 3:30 p.m.-4:45 p.m.
• Your Social Brand – Oct. 18, 9:45 a.m.-11:00 a.m.
• OMG! ROI? Measuring Influence and Impact in a 3.0 World – Oct. 18, 12:30 p.m.-1:45 p.m.
• Old and New Media: Strategically Measuring the Hybrid – Oct. 18, 2:15 p.m.-3:30 p.m.

Be sure to keep an eye on #ROItrack on Twitter, which we’ll be using throughout the conference and check this blog for updates during and after the event.

We’ll see you in Orlando!