CARMA Research & Analysis

CARMA custom media analysis services are best for organizations that need in-depth measurement of messages, article tonality and other favorability factors, journalists, and spokesperson effectiveness, or for organizations with a clear objective on an ad-hoc project, campaign, or announcement. Case studies from CARMA's custom research are available. CARMA custom reports help organizations:

• Develop new messages across business lines, products, or events
• Strengthen relationships with publications and journalists
• Demonstrate PR effectiveness and the value of a communications program
• Highlight competitive strengths and isolate competitive weaknesses
• Monitor external source commentary on the organization
• Evaluate the success of specific campaigns

CARMA measures and analyzes the full spectrum of print, online, broadcast and social media.