PR Measurement Conference - April 18 - Washington, D.C.

Join CARMA's Sonia LaFountain for "Measure Your Media Relations Initiatives to Generate Truly Impressive Data,"  at the J.W. Marriott in Washington DC. Per their website:

"One million media impressions may not mean much if that metric is not tied to some kind of audience action or outcome. That’s why proving the value of your media relations efforts is entirely dependent on your ability to know what outputs to measure, how to measure them—and then tying those outputs to bottom-line goals. Using real-world, proven examples, our panel of measurement experts will show you how to use primary research, surveys and traditional metrics to measure the outcomes of your media relations efforts. You will learn how to determine which media will generate the greatest number of meaningful impressions; how consumer data can determine which media mix will deliver the largest returns; and how to measure outcomes that demonstrate positive changes in consumer behaviors and relationships with your brand." 

Sonia will be joined at this event by Laura Howe of the American Red Cross and Evan Welsh of SAP.

Register for this event here. 

PRSA NCC Holiday Party: Dec. 19, Washington, DC

From the PRSA National Capital Chapter website:

"Kick off your holidays with friends and colleagues at this PRSA-NCC end-of-year event. 

Join us at the legendary family style Italian restaurant located conveniently in Washington, D.C’s Penn Quarter. Metro: Gallery Place/Red Line and Archives/Navy Memorial/Yellow and Green Lines

PRSA-NCC will announce the recipients of the chapter’s Diamond and Silver Awards."

http://bit.ly/vgncja

CARMA will be represented by Katie Eickhoff (@Katie_CARMA) at this event. Hope to see you there!

CARMA Sponsoring ROI Track at PRSA Int. Conference

CARMA is proud to be sponsoring the ROI Track of the upcoming PRSA International Conference. 

It's possibly the first time that an ROI Track has existed at tier one conferences like those organized by PRSA and IABC.  Communications measurement has been an increasingly hot topic at conferences like these for years but it's a telling sign of the times that an an exclusive track should be dedicated. 

In addition to introducing many of the track's brilliant speakers and generally milling about, we'll be live blogging and tweeting direct from the event. 

Come by to one of the many ROI sessions to say hello.  

Follow us on Twitter. 

Keep an eye on our blog. 

Speaking @ Digital Asset Mgmt. Conf.: June 6-8

CARMA's VP of Operations Sonia LaFountain will be speaking with our client Bret Werner (@bret_werner)of Catalyst Public Relations at the 2011 Digital Asset Management Conference in New York about social media as a digital asset and some best practices to do with how to monitor, measure and leverage the results.  Follow @CARMA_Tweets or  @henrystewartdam and #damn2011 on Twitter or check back here for details as they continue to materialize.     

Speaking at the Corporate Affairs Summit: May 25-26

Alan Chumley, CARMA USA's SVP will be speaking with Ian Kortlang, Director of Strategy at Asia Media Monitors (CARMA's A-P franchisee) at the Corporate Affairs Summit in Sydney, Australia May 25+26.   

Topic:  "Redefining Corporate Affairs -- the New Custodians of Trust." 

Check back here or follow @casummit (#casummit), @CARMA_Tweets and @alanchumley on Twitter. 

Join the event-specific LinkedIn Group. 

Presentation materials will be posted on SlideShare following the event.