Join Dr. Jim Macnamara on April 16, 2013 4:00-5:00 p.m. EST for CARMA's Third Quarterly Webinar, co-sponsored by PRNews, titled "Meaningful Metrics – Understanding Engagement, Influence and Impact:"
Jim Macnamara PhD, FAMEC, FPRIA, FAMI, CPM is Professor of Public Communication and Deputy Dean of the Faculty of Arts and Social Sciences at the University of Technology Sydney. Jim became a full-time academic after a distinguished 30-year career in professional communication practice spanning journalism, public relations and media research. After founding and heading a leading PR and communication consultancy for 13 years, he founded the Asia Pacific office of media analysis firm, CARMA International, in 1995 and headed the firm until 2006 when he sold it to Sentia Media. He is internationally recognized for his work on evaluation of PR and is the author of 12 books including The 21st Century Media (R)evolution published by Peter Lang, New York in 2010 and Public Relations Theories, Practices, Critiques published by Pearson Australia in 2012. Find him on Twitter at @jimmacnamara.
Many thanks to PR News for co-sponsoring this webinar.