Events

PR Measurement Conference - April 18 - Washington, D.C.

Carma — Tue, 24 Jan 2012 19:48:57 +0000

Join CARMA's Sonia LaFountain for "Measure Your Media Relations Initiatives to Generate Truly Impressive Data," at the J.W. Marriott in Washington DC. Per their website:

"One million media impressions may not mean much if that metric is not tied to some kind of audience action or outcome. That’s why proving the value of your media relations efforts is entirely dependent on your ability to know what outputs to measure, how to measure them—and then tying those outputs to bottom-line goals. Using real-world, proven examples, our panel of measurement experts will show you how to use primary research, surveys and traditional metrics to measure the outcomes of your media relations efforts. You will learn how to determine which media will generate the greatest number of meaningful impressions; how consumer data can determine which media mix will deliver the largest returns; and how to measure outcomes that demonstrate positive changes in consumer behaviors and relationships with your brand."

Sonia will be joined at this event by Laura Howe of the American Red Cross and Evan Welsh of SAP.

PRSA NCC Holiday Party: Dec. 19, Washington, DC

Carma — Thu, 08 Dec 2011 16:21:16 +0000

From the PRSA National Capital Chapter website:

"Kick off your holidays with friends and colleagues at this PRSA-NCC end-of-year event.

Join us at the legendary family style Italian restaurant located conveniently in Washington, D.C’s Penn Quarter. Metro: Gallery Place/Red Line and Archives/Navy Memorial/Yellow and Green Lines

PRSA-NCC will announce the recipients of the chapter’s Diamond and Silver Awards."

http://bit.ly/vgncja

CARMA will be represented by Katie Eickhoff (@Katie_CARMA) at this event. Hope to see you there!

CARMA Sponsoring ROI Track at PRSA Int. Conference

Carma — Thu, 15 Sep 2011 19:17:44 +0000

CARMA is proud to be sponsoring the ROI Track of the upcoming PRSA International Conference.

It's possibly the first time that an ROI Track has existed at tier one conferences like those organized by PRSA and IABC. Communications measurement has been an increasingly hot topic at conferences like these for years but it's a telling sign of the times that an an exclusive track should be dedicated.

In addition to introducing many of the track's brilliant speakers and generally milling about, we'll be live blogging and tweeting direct from the event.

Come by to one of the many ROI sessions to say hello.

Keep an eye on our blog.

Speaking @ Digital Asset Mgmt. Conf.: June 6-8

Carma — Mon, 28 Mar 2011 18:06:56 +0000

CARMA's VP of Operations Sonia LaFountain will be speaking with our client Bret Werner (@bret_werner)of Catalyst Public Relations at the 2011 Digital Asset Management Conference in New York about social media as a digital asset and some best practices to do with how to monitor, measure and leverage the results. Follow @CARMA_Tweets or @henrystewartdam and #damn2011 on Twitter or check back here for details as they continue to materialize.

Speaking at the Corporate Affairs Summit: May 25-26

Carma — Thu, 24 Mar 2011 14:01:12 +0000

Alan Chumley, CARMA USA's SVP will be speaking with Ian Kortlang, Director of Strategy at Asia Media Monitors (CARMA's A-P franchisee) at the Corporate Affairs Summit in Sydney, Australia May 25+26.

Topic: "Redefining Corporate Affairs -- the New Custodians of Trust."

Check back here or follow @casummit (#casummit), @CARMA_Tweets and @alanchumley on Twitter.

Join the event-specific LinkedIn Group.

Presentation materials will be posted on SlideShare following the event.

Panelist @ PRSA's Apr.13 Media Meas't. Session

Carma — Tue, 08 Feb 2011 17:33:06 +0000

We'll be on a PRSA-NCC organized panel with a number of other measurement enthusiasts talking about media (presumably both traditional and social) measurement at the Navy Archives in Washington, DC on April 13. Check back here and follow @CARMA_Tweets, @alanchumley, @prsa_ncc, and #measurepr for details. Have a look for a podcast of this panel.

Come on out. It should be a great warm-up for our sessions at:

PRSA Digital Impact Conference:

**Practical Social Media Measurement Through the Lense of Social Capital & Social Network Analysis at the PRSA Digital Impact Conference, May 5-6, New York City. Check back here or follow @CARMA_Tweets, @alanchumley and #prsadig for details as they materialize.

Market Research Association's Annual Conference:

**Social Media Measurement 101--a Day of aTONEment / Tone Alone Ain't It: a 3-hour, hands on workshop at the Market Research Association's Annual Conference, June 6-8, Washington, DC.

CARMA Speaking @ MRA Annual Conf.: June 6-8

Carma — Mon, 17 Jan 2011 20:12:57 +0000

Social Media Measurement 101--a Day of aTONEment / Tone Alone Ain't It: a 3-hour, hands on workshop at the Market Research Association's Annual Conference, June 6-8, Washington, DC. Check back here or follow @CARMA_Tweets, @alanchumley, @MRA_National, #mra_ac for details as they materialize.

Presentation materials will be posted on SlideShare following the event.

CARMA Speaking @ PRSA Digital Impact Conf. May 5-6

Carma — Mon, 17 Jan 2011 20:08:27 +0000

Practical Social Media Measurement Through the Lense of Social Capital & Social Network Analysis at the PRSA Digital Impact Conference, May 5-6, New York City. Check back here or follow @CARMA_Tweets, @alanchumley and @prsadig #prsadig for details as they materialize.

Presentation materials will be posted on SlideShare following the event.