1. Getting started with Media Measurement begins with a consultation between you and CARMA media analysts.

2. An important element of the planning will be to determine key performance indicators that will be used to evaluate ongoing success.

3. During the CARMA research process, our analysts will read each story and evaluate the coverage for items such as tone, message uptake, and specific elements related to the defined key performance indicators.

4. Along with numerous metrics, CARMA will provide detailed written analyses offering insight and understanding into the subtleties of the coverage, how that fits into the big picture, and what it means for you. CARMA will also provide tools that will allow you to conduct your own queries and drill down on the data results.

5. As priorities change, new challenges emerge, or market conditions shift, CARMA will work with you to adjust measurement goals.