Are you interested in tracking your competitors globally?
How many competitors would you like to monitor?
Keep in mind that competitors and brands may vary from country to country.
What regions are you interested in tracking?
Will you be providing the media coverage?
Approximately how many articles per month does your division/product area generate?
How do you plan to utilize this media analysis intelligence?
What is the frequency of reporting that you feel you will need?
How will you need the analysis broken down?
Would you want the ability to drill down on the data via the Web?
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