Make Data Driven Decisions

If you don’t measure and analyze your media coverage, you can’t judge the effectiveness of your communications outreach. Today’s media environment is more complex than ever before. Traditional media remains important, but increasingly, understanding what is being said about you in non-traditional, social media outlets such as blogs, podcasts, bulletin boards, and more – is also critical. Tracking and analyzing media coverage through CARMA helps you make smart data driven decisions by understanding:

• What the media is saying about you
• Whether your media coverage is positive or negative
• Whether your spokespeople are being quoted
• How you rank in share of voice
• What your favorability rating is
• How your media coverage compares to that of your competition

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