Measurement and Analysis Tools

CARMA offers specialized measurement and analysis tools to make it easy for you to access information in a variety of forms:

CARMA NewsAccess, our newest product, offers daily media monitoring of print, online, broadcast, and social media, and other news sources.

CARMA Online is our web-based measurement analysis tool that provides timely and complete data in one place, enabling you to:

• Examine trends in media coverage for brands, issues, or message platforms
• Drill down from top-line metrics to specific article details
• Copy charts for internal presentations or reports
• Download raw data for further analysis
• Quickly search for stories written by key journalists or quoting key spokespeople and executives
• Access archived dashboards and reports

CARMA Dashboards are customized based on your needs and updated each month.

NEXT SECTION: Getting Started with Media Measurement