Media Measurement in the Real World

Here are ways you can benefit from media measurement and analysis, in the real world:

Evaluate your company’s effectiveness in a crisis
A top telecommunications company used CARMA media measurement to assess how the public perceived its response to Hurricane Katrina. The research prompted the company to address concerned audiences and influenced plans for future disaster response.

Understand how effective your spokespeople are with reporters
A Fortune 500 client used CARMA media measurement to show how the CEO’s media outreach efforts improved the company’s media image.

Improve your messaging when your company is criticized in the press
Under fire for operating in a country reported to have a poor record on human rights, an oil pipeline company used CARMA research to determine if its spokespeople and messaging strategies were effective at countering critics.

Correct media misperceptions about your company
An over-the-counter drug manufacturer used CARMA research to identify which journalists were inaccurately characterizing its medicine and then reached out to those journalists to improve their understanding.

Gauge the value of public relations and media expenditures
A major manufacturer used CARMA to judge the effectiveness of a media tour it hosted for foreign journalists.

Anticipate market trends within your industry
To solidify its reputation as an eco-friendly company, a prominent consumer products manufacturer hired CARMA to help stay on top of emerging environmental issues.

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