Media Contact: Michael Carberry, President
Phone 202.842.1818; Fax 202.842.3275; Email mcarberry@carma.com
CARMA Introduces New, Automated Media Measurement Tool
Press release, March 12, 2008
CARMA NewsAccess Sorts, Monitors and Measures Daily Media Coverage with Metrics that Provide a Daily Snapshot by Keyword, Topic, Media Outlet and Competitor
Sonia LaFountain-Ginyard to Join CARMA as VP/Media Analyst
Press release, October 11, 2007
CARMA International today announced the addition of Sonia LaFountain-Ginyard to its staff as VP/Media Analyst.
CARMA DC Offices Relocate to 1615 M Street, NW
Press release, March 6 2007
New CARMA offices boast modern design, room for growth.
Measuring Bowl ROI? Good Luck
Advertising Age, January 29 2007
CARMA examines media coverage of Super Bowl 2005 advertisers.
Sensational and full of 'thugs' — what Germans think of UK press
The Observer, January 28 2007
CARMA demonstrates that the UK media increasingly has personalized serious topics.
CARMA Expands Analyst Team
Press release, January 25 2007
CARMA hires two new analysts to expand its Washington office's media analysis capability.
CARMA Partners With Pan Arab Research Centre
Press release, September 26 2006
CARMA partners with Pan Arab Research Centre in Dubai to serve clients with Middle Eastern media monitoring and analysis.
Controversy
dwarfs cola giants in media space
The Economic Times, August 25 2006
CARMA examines the media coverage of the Coke-Pepsi pesticide crisis in India.
Conservative Party
leader, David Cameron First 100 Days
BBC Worldwide, June 13 2006
Commissioned by BBC Television, CARMA has produced a study on the media reception
of the first one hundred days in office of the new Conservative Party leader,
David Cameron.
Posh
and the 'WAGS' fly flag for England
Gulf Times (Qatar), June 29 2006
CARMA study shows the sideshow that "high-brow" British media
have waded in.
'WAGS'
fly flag for England
7 Days (UAE), June 29 2006
CARMA study shows that the WAG winning the most press coverage is Tweedy,
a pop star of the group Girls Aloud.
Our
Wags lift wives' world cup
Sunday Times (London), June 25 2006
CARMA study shows that Wags score four times more mentions in the British
media than in Germany.
Self-interest,
or How to get someone to care about human suffering
Elizabeth Corley, June 22 2006
Mike Carberry put it simply when he said that self-interest drives coverage.
PR
Toolbox: Improving client service, survey strategies, and more
PRWeek, June 19 2006
CARMA Vice President Jennifer Hoffmann discusses how best practice communicators
use technology to monitor coverage effectively.
Branding
Human Crisis: From Darfur to Malaria-How To Get People To Care
Yahoo! Finance, June 14 2006
CARMA President Mike Carberry serves on a panel of experts who will discuss
how international communicators can raise awareness about global crises.
Three
PR Luminaries are Inducted into National Capital Public Relations Hall of
Fame
PRSA-NCC, June 13 2006
CARMA President Mike Carberry was honored by PRSA's National Capital
Chapter.
Industry
Image Recovery Should Begin With Company Efforts - Merck Exec
The Pink Sheet, May 29 2006
PhRMA demonstrated that its image was improving using an analysis by
CARMA.
Benchmarks
The Measurement Standard, March 9 2006
CARMA has released two new features, CARMA NewsAccess and CARMA MRM,
which PR executives can use to measure a story from its creation.
The
Best New Measurement Products of 2005
The Measurement Standard, February 10 2006
Unlike computer software that uses keywords to determine quality, CARMA
Online Account Manager is powered by human-based research.
Self
interest drives disaster reporting, says study
Reuters, January 30 2006
How do you get a humanitarian crisis into the headlines? And how can
you convince editors to keep covering it? A new study by U.S.-based media
analysts CARMA International may provide a few pointers.
Revolutionizing
the clip book
PRWeek, November 14 2005
The days of bulging binders are over, as the clip book has become digitized
and includes complex measurement.
Press
your luck, have good karma
Washington Business Journal, October 28 2005
Want to know how the relationships you're building with journalists increase
the coverage you're getting?
US
Drivers Put On The Brakes
Energy Compass, October 14 2005
CARMA research shows auto companies should regard the current consumer
interest in fuel efficiency as more than a passing fad.
SUV
Sales Plummet After Hurricanes
Oil Daily, October 6 2005
Over the past two years, CARMA has found media coverage of hybrids to
be rising steadily, while car safety discussions have declined.
CARMA
unveils Journalist Relationship Management service
PRWeek, October 5 2005
Ads
Aside: Measuring Other Forms of Promotion
Daily Research News Online, September 29 2005
Picking
our battles
PRWeek, September 12 2005
US
media analysis pioneers CARMA appoint new president
Research Magazine
CARMA's
new web service lets users analyze coverage
PRWeek, May 4 2005
Review
of Measurement Firms
The Measurement Standard, May 4 2005
CARMA
International launches new online measurement tool
Research Magazine, April 28 2005
Going
bust: It's time to move on
Fort Worth Star-Telegram, February 5 2005
PRSherpa
PRNews, February 2 2005
CARMA's analysis of media coverage about Eliot Spitzer reveals what his run
for governor means for the insurance and other industries. View the full analysis
in CARMA's Research Library here.
NFL
strives to ensure superclean Super Bowl
USA Today
If the Super Bowl had been a kid, it probably would have had its mouth washed
out with soap. Or been grounded. Or sent to its room. Instead, it's been sent
to the image laundry.
Report
shows benefits of openness in legal comms
PRWeek
A new report on legal communications verifies the wisdom of actively engaging
the media in high-profile cases.
Making
measurement count
PRWeek
Research and measurement play a strategic role in defining the success of
companies' campaigns.
