Contact: Jennifer Hoffmann, Vice President, CARMA International, Inc.; Phone 212-460-5791; Email jhoffmann@carma.com
Washington, D.C., July 6, 2005 – CARMA International, the Washington, DC-based global media analysis firm, today announced the appointment of Michael G. Carberry as President. Albert Barr, current President and CEO, will remain CEO and become Chairman of the 21-year-old consulting firm. Elizabeth Smith, who currently serves as Chief Operating Officer, will become Senior Consultant.
"We are really pleased that Mike is joining CARMA," Barr said. "His more than 35 years of public relations, advertising and market research experience will further enhance our ability to provide strong measurement recommendations to clients."
Mr. Carberry began his career in New York working for several advertising agencies handling campaigns for Alka Seltzer Plus, Lipton Instant Tea and others.
He moved to Washington in 1972 when he joined the US Postal Service as advertising manager. Later that year he was the third person to join Porter Novelli, now one of the world's largest global communications firms.
Mr. Carberry was partner and Executive Vice President at Henry J. Kaufman & Associates and later CEO after the company was acquired by Shandwick PLC in 1986. He also served as Executive Vice President for Shandwick North America.
He was Chairman of Earle Palmer Brown/Washington from 1998 until 2002 when he joined Direct Impact, the grassroots communications subsidiary of Burson Marsteller.
Mr. Carberry is an adjunct professor of marketing at Georgetown University and a retired Colonel in the U.S. Marine Corps Reserve. He also holds an MBA from Columbia University.
As President of CARMA International, Mike will manage the Washington, DC headquarters office and serve as chief liaison to CARMA offices around the world.
Founded in Washington D.C. by Albert Barr more than two decades ago, CARMA International, Inc. was a pioneer in the communications measurement industry. Today CARMA is the world leader in media research, with an unmatched global presence. This background enables CARMA to provide expertise on a local and global level, while offering clients a comprehensive, integrated and consistent approach to global media measurement. Using the most sophisticated proprietary software and the most specialized research methodologies in the industry, CARMA analysts assist PR professionals with maximizing the effectiveness of their outreach while providing strategic insights for future planning. CARMA is a privately held company headquartered in Washington, D.C., with offices in London, New Delhi, Paris, Sydney, Santiago, Tokyo, and Toronto. CARMA can be reached at 202.842.1818 or www.carma.com.
