Contact: Jennifer Hoffmann, Vice President, CARMA International, Inc.; Phone 212-460-5791; Email jhoffmann@carma.com
Washington, D.C., April 28, 2005 – CARMA International, Inc., the world’s leading media content analysis firm, announced today the release of CARMA Online, an upgraded version of the CARMA Online Account Manager that enables clients to conduct their own analysis online, at any time.
“CARMA clients value the in-depth research and reporting that our analysts deliver. CARMA Online is a companion service that allows clients to interact with their data more frequently and conduct their own analysis 24-7 via the web,” said CARMA CEO and founder Albert Barr. “The system was developed by media research professionals using client feedback to ensure an intuitive web interface that provides analysis from a PR point-of-view, not a programmer’s point-of-view.”
CARMA Online is powered by human-based research conducted by CARMA analysts, who are experienced professionals in media analysis. The service enables analysis of an unlimited number of competitors, divisions, products, corporate and industry issues, and messages. CARMA Online also tracks leading publications, journalists, and positive and negative sources quoted. In addition, all stories are scored using the CARMA Favorability Rating, which measures the tone of reporting and allows clients to see how they are faring over time.
“CARMA Online provides more in-depth research than other web intelligence tools. The system goes beyond volume of stories and share of voice to measure the quality of coverage, using a more sophisticated methodology than a simple identification of whether coverage was positive or negative,” said Mr. Barr. “Also, since CARMA analysts are doing the scoring, clients can be confident that their media performance results are based on accurate and relevant data from an objective third-party evaluator. It combines the best of strategic media consulting with media intelligence software.”
Unlike other offerings on the market, CARMA Online provides a complete and comprehensive review of a client’s media coverage, as the system can process any media format in any language. CARMA can use electronic feeds to allow clients to drill-down to the full-text of stories or work with clients’ existing clipping services. “If it’s spoken or written about you, CARMA can research it and provide analysis via CARMA Online,” said Mr. Barr. “CARMA believes that clients shouldn’t settle for limited language capabilities of software programs or for anything less than complete analysis of their coverage in 100% of their target media.”
Access to CARMA Online is available to CARMA clients at no additional charge and allows for an unlimited number of users. While costs for research and reporting vary depending on the complexity of the project, Mr. Barr says that a company could have a robust, custom-built measurement solution with CARMA Online for less than $10,000 per year. “CARMA Online is flexible enough to provide useful research for small projects and scalable enough to handle large global projects across the enterprise,” said Mr. Barr.
To learn more about CARMA Online or to schedule a demonstration, contact CARMA International Vice President Jennifer Hoffmann at 212-460-5791 or via email at jhoffmann@carma.com.
Founded in Washington D.C. by Albert Barr more than two decades ago, CARMA International, Inc. was a pioneer in the communications measurement industry. Today CARMA is the world leader in media research, with an unmatched global presence. This background enables CARMA to provide expertise on a local and global level, while offering clients a comprehensive, integrated and consistent approach to global media measurement. Using the most sophisticated proprietary software and the most specialized research methodologies in the industry, CARMA analysts assist PR professionals with maximizing the effectiveness of their outreach while providing strategic insights for future planning. CARMA is a privately held company headquartered in Washington, D.C., with offices in London, New Delhi, Paris, Sydney, Santiago, Tokyo, and Toronto. CARMA can be reached at 202.842.1818 or www.carma.com.
