CARMA Europe helps companies and other organizations change their corporate behaviours to gain competitive advantage. By analysing news, social media and expert opinion, we help organizations understand key trends in opinion about them and their peers, and inform their decision-making.

We achieve this through the calibre of our industry analysts; the power and accuracy of our Semantiks business intelligence software, and our ‘glocal’ approach. Furthermore, our team's senior-level experience in a broad range of sectors ensures that we give practical advice and a customer-focused service.  

CARMA International, Ltd.
32 Rue Numa Gillet,
77690 Montigny Sur Loing

Tel: +33 1 7759 5454

CARMA Industry Analysts

Delivering foresight

CARMA’s top analysts come from senior positions in the industries of our clients. This means the insights we provide are better informed.  For example, our Chief Energy Analyst is the former global head of strategy at BP; our Chief IT Analyst is the former head of research at Butler Bloor, a leading European IT Consultancy. Their experience and judgment to discern developing trends puts our clients ahead of the curve. Setting these trends into the relevant industry context, our analysts anticipate likely developments, and advise our clients on the most effective pre-emptive measures and responses.

Semantiks Software

Delivering insights

With the rise of the web and user-generated content, our clients needed a way to extract quality insights from the millions of items of content of relevance to their industries and businesses. Semantiks’ uniqueness is the accuracy and sophistication of the intelligence it provides.  The reason is that, unlike most competitor analytics software, Semantiks does not rely on word recognition.  Hard-wired into the software is the structure of the 20 languages in which it works.  Because Semantiks can understand sentence structure and content (verbs, nouns, tenses), it is capable of extracting meaning and insights.

Developed over three years, the backbone technology is used by government intelligence agencies.  Semantiks serves global organizations whose sustainability depends on high quality information.

CARMA’S Global/Local Approach

Delivering perspective

The CARMA team is multicultural. With offices on five continents, we have a global perspective on communications – we know what works in the many international markets in which we work (90 at the last count) and why.  Our executive team in Europe represents more than 10 nationalities, which allows us to understand cultural difference at a local level.  All of our researchers are native speakers of relevant global languages, with an honours degree and at least three years of professional experience. 

Practical Advice

Changing corporate behaviour

Whether analysing how a CEO is portrayed in the media, or helping PR managers improve their relationships with key media and journalists, we help people at all levels of an organization adapt and change corporate behaviour to gain competitive advantage.

We do this through the following programmes:

• Campaign analysis
• Competitor profiling
• Issue management
• Social media analysis
• Reputation management
• Risk to Reputation

Customer Focus

 Delivering what clients need

Experienced as we are in our clients’ industries, we understand that expert media analysis is only part of what companies require from us. Above all, they need a partner who speaks their language, knows their world and is a trusted adviser throughout their evolving brand journey. For this reason a number of major global companies have remained our clients for many years.

CARMA People

In every engagement, our consultants help clients refine their strategies to address their most critical communication challenges and anticipate future trends.  Our people are passionate about client work, hard working and committed to changing corporate behaviour in our client organisations to improve competitive success.

CARMA’s management team has experience across a wide range of sectors.

Tom Vesey is CARMA Europe’s Chief Executive. Since establishing CARMA Europe in 2000, he has grown it to become a leading European news consultancy, serving clients throughout the world. Tom’s two main focuses have been driving growth in the businesses in which he has worked and building international brands. Previously he has led businesses in advertising, PR and brand management, and worked in London, Singapore, Edinburgh and Paris.

Nik Vitkovitch is CARMA’s Chief Analyst. Responsible for overseeing CARMA’s quality of analysis and reporting, he joined us from the Hackett Group, a management consultancy, where he led the UK IT practice and helped executives benefit from sourcing and globalization opportunities. He has occupied several senior management positions in the UK private and public sectors, covering financial services, local government and healthcare.

Sabine Dupont is CARMA’s Chief Operating Officer. She has close to 20 years’ experience managing global market research and media evaluation projects for a range of clients, including the British Red Cross, Lehman Brothers, Morgan Stanley, Nike, PwC, Philips, Shell, TNT and UPS. Before joining CARMA, she spent three years at Echo Research, including one year as Practice Director at Echo’s US office in New York. Prior to this, Sabine worked for five years as Research Manager for Market Tracking International, a London-based market research publishing company.

Jérémy Marcus is CARMA's longest-serving Senior Consulting Analyst. Since joining the company in 2001, Jérémy has contributed to CARMA's growth by ensuring the highest quality of research and analysis, and the smooth delivery of projects. Jérémy has run media analysis projects for a number of major corporations, including Shell, Nokia, Volkswagen and most recently SAP. Before joining CARMA Jérémy worked for imagin, a market research consultancy in Germany.

Ulrica Johansson has been a key driver of CARMA’s growth since she joined in 2003, and has developed special knowledge of industrial conglomerates and the energy sector, including Siemens, GE and Shell. She is also responsible for CARMA’s workflow management. Prior to joining CARMA, Ulrica worked in marketing and business development for a number of blue-chip professional services firms and internet start-ups.

Florian David has been responsible for strengthening CARMA’s corporate brand in Europe. He also manages relationships with clients such as SAP and adidas. Joining from Publicis Group, Florian has reinvigorated CARMA’s brand essence and positioning. His career – in Singapore, Paris, New York and London – has focused on advising global corporations on how to develop long-lasting, consumer-centric brands and deliver impactful communications.

Jonathan Coham spent six years as an analyst in both industry and equity research houses before joining CARMA.  He worked on strategy research for a range of blue-chip companies including Orange, Microsoft, Sony, Apple and Telenor. Today he advises global corporations such as Statoil and ZTE and has taken a lead in evolving CARMA’s analytical methodologies.

Benjamin Kaminsky is CARMA’s head of Analytics and Business Intelligence and heads up Semantiks.  He has been a pioneer of the service and boosted our ability to explore and interpret mass volumes of content on the web and in other universes. Benjamin’s international experience includes work in Washington (with the press agency UPI), Barcelona, Paris and London.