A research report exmining water issues in Australia: A drought of action, a flood of politics, vested interests and NIMBYism (Not In My BackYard).

From the President of Opinion Research Corporation, a framework for safeguarding an organization’s primary intangible asset… its reputation.

A key-note address delivered to the 2002 International PR Association World Congress in Cairo calls for PR research and measurement.

A comprehensive outline of latest international Best Practice thinking and methodologies for planning and evaluation research in PR. Update of a chapter from a new book. 36-page White Paper.

A new paper examining how ROI of PR & corporate communication can be measured. (2,000 words).

Advertising Value Equivalents have been a common way to value media publicity. But are they valid? This paper presents international research and expert opinion condemning this practice. (2,600 words)

The mass media dismiss PR and say it doesn't influence them. This paper presents research showing that PR has a major influence on media content. (4,500 words).

The media accuse PR of misinformation and even lies - but what about media ethics? This short paper reviews international research on media ethics. (1,200 words).

CARMA analyzes media coverage of the U.S. housing crisis and the steps being taken - by the Administration and a number of Banks - to solve it.

CARMA examines whether or not negativity prevails on the blogosphere and finds that the conventional wisdom about how negative bloggers are may need reconsideration.

Table: Consumer Generated Media vs. Mainstream Media

CARMA analyzes blog coverage of 17 leading national retailers in the U.S. during the first two months of 2009. CARMA's research suggests that Costco and other wholesale and club stores performed the best in the blogosphere, while Walmart, Macy's, and Sears performed the poorest, with bloggers providing the most favorable attention to those retailers that are able to provide high quality products and services at low prices.

Table: Winners and Losers in the Blogosphere

U.S. Media Coverage of Domestic Security

CARMA examines media coverage of the U.S. government's domestic security initiatives. CARMA's analysis suggests that the federal government's position is well presented in media coverage, though overall opinion is still divided over how and what must be done to protect the American people from another terrorist attack.

CARMA's analysis suggests that it might be good practice for foreign companies to work through U.S. officials to build domestic support through the media - the key is to make sure those sources are seen as trustworthy.

CARMA examines western media coverage of humanitarian disasters and finds no link between death toll and media interest.

A 300-page handbook on modern public relations practice for managers and executives, with chapters on new media and measurement and evaluation.

A brochure outlining the benefits and tools of media content analysis.