The 21st Century Media (R)evolution by Jim Macnamara
This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication.

Public Relations Handbook (2000 Edition) by Jim Macnamara
A 300-page handbook on modern public relations practice for managers and executives, with chapters on new media and measurement and evaluation.