A research report exmining water issues in Australia: A drought of action, a flood of politics, vested interests and NIMBYism (Not In My BackYard).
From the President of Opinion Research Corporation, a framework for safeguarding an organization’s primary intangible asset… its reputation.
A key-note address delivered to the 2002 International PR Association World Congress in Cairo calls for PR research and measurement.
A comprehensive outline of latest international Best Practice thinking and methodologies for planning and evaluation research in PR. Update of a chapter from a new book. 36-page White Paper.
A new paper examining how ROI of PR & corporate communication can be measured. (2,000 words).
Advertising Value Equivalents have been a common way to value media publicity. But are they valid? This paper presents international research and expert opinion condemning this practice. (2,600 words)
The mass media dismiss PR and say it doesn't influence them. This paper presents research showing that PR has a major influence on media content. (4,500 words).
The media accuse PR of misinformation and even lies - but what about media ethics? This short paper reviews international research on media ethics. (1,200 words).
CARMA examines media coverage of the U.S. government's domestic security initiatives. CARMA's analysis suggests that the federal government's position is well presented in media coverage, though overall opinion is still divided over how and what must be done to protect the American people from another terrorist attack.
CARMA's analysis suggests that it might be good practice for foreign companies to work through U.S. officials to build domestic support through the media - the key is to make sure those sources are seen as trustworthy.
CARMA examines western media coverage of humanitarian disasters and finds no link between death toll and media interest.
CARMA examines U.S. media coverage of the riots in France.
CARMA research shows that the media increasingly emphasize fuel-efficiency over safety in discussions of autos, in this analysis of major U.S. media coverage from September 2003 through September 2005.
CARMA researched coverage appearing in major U.S. business and consumer media from August 2004 through July 2005 in order to evaluate the media image of the practice of PR and how various industries' PR efforts were depicted in the press.
It’s been observed, with some seriousness as well as irony, that Eliot Spitzer’s bid to become Governor of New York is the best news possible for corporations and financial institutions throughout the U.S. As Governor, he will naturally be turning the lion’s share of his attention away from high-level scandals or the search for same.
An analysis conducted exclusively for Levick Strategic Communications by CARMA International, the worldwide leader in media research, examined three-dozen reports in major U.S. business and consumer publications in 2004 that discussed the Bank of China (BOC), Chinese Construction Bank (CCB), and China Life.
From July to October 2002, CARMA conducted an analysis of U.S. media coverage on financial markets, the investing environment, investor confidence and corporate malfeasance.
Airlines and Financial Firms Suffer in Media, but Impact not as Severe as Expected - With the events of September 11, 2001, news reporting in America and around the world dramatically changed. Stories that made headlines before the attacks were relegated to the back pages, and the attacks have dominated the news. This executive summary is based on CARMA's study of 63,645 news articles from July 1 to October 21, 2001 and offers some initial perspective on how business news has changed in the aftermath of September 11th.
A 300-page handbook on modern public relations practice for managers and executives, with chapters on new media and measurement and evaluation.
An executive 'survival guide' for facing media interviews. A unique 150-page handbook packed with practical tips of what to do and not do. Formerly published by Prentice Hall Australia.
A 150-page handbook of practical tips for reducing nervousness and preparing and giving effective, high impact presentations including how to use modern presentation aids such as data projection, multimedia, etc. Formerly published by Prentice Hall Australia.
