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Resources - Research Library > Case Studies

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    How do we get journalists to better convey our messages?

     (129K)
    A large global corporation approached CARMA with the need to evaluate their annual media tour. The tour brought journalists from Europe and Asia to various divisions across the US over a two-week period, in the hopes of improving their relationships with these journalists.
  • File

    How do we measure the impact of the efforts we're having on mitigating negative

     (200K)
    CARMA's client was faced with a dilemma. In a time of declining earnings, stock price and in the midst of a lawsuit, how could the communications team measure the impact their efforts were having on mitigating negative coverage and promoting company strengths?

The 21st Century Media (R)evolution by Jim Macnamara
This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication.

Public Relations Handbook (2000 Edition) by Jim Macnamara
A 300-page handbook on modern public relations practice for managers and executives, with chapters on new media and measurement and evaluation.