CARMA custom media analysis services are best for organizations that need in-depth measurement of messages, article tonality and other favorability factors, journalists, and spokesperson effectiveness, or for organizations with a clear objective on an ad-hoc project, campaign, or announcement. Case studies from CARMA's custom research are available. CARMA custom reports help organizations:

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CARMA strategic counseling services steps beyond the data to draw out actionable insights, implications and strategic considerations.   We answer the 'how much' and 'how good' and, more importantly, 'with what effect' questions. 

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CARMA media monitoring services Monitors, manages, and measures your traditional media coverage from your desktop.

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CARMA's Socia media service seven Cs:

• Counting  (site & search metrics
• Content  (analysis)
• Conversations
• Cohesion  (Are folks agreeing with you?  Your position?  Are they agreeing with each other?)
• Community (Are folks coalescing/mobilizing around or advocating a core theme or issue?)
• Connectedness  (How inter-connected, inter-related is your audience?  Engaged?  Authoritative?  Inlfluential?  Centrally located in the network?)
• Conversion (Did you move them toward some tangible outcome?)

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CARMA's Directories & Distribution service tools are an easy-to-use, cost effective suite of online public relations software that makes it easy to write and distribute press releases and measure their pick-up. CARMA's Directories & Distribution complements CARMA's flagship media analysis services, making CARMA a one-stop-shop for media relations and communications professionals.

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