CARMA works with organizations as a third party objective evaluator of performance in the press and within target audiences.
Specializing in both customized and syndicated research of news coverage and public relations for nearly 20 years, CARMA works across multiple functions within an organization, including corporate communications, media and community relations, investor relations and marketing. Our clients use CARMA's services to evaluate the impact of media coverage on organizational image and relationships with journalists, investors, partners and the consumer. With both our customized and syndicated research, we deliver analysis through custom websites, detailed reports and client consultations and presentations.
Quantitative and qualitative measures of performance and return on investment are offered through all CARMA services. With both CARMA customized and syndicated research, CARMA can provide such measurements as:
- Publication Analysis
- Competitive Rankings
- Favorability Analysis
- Share of Voice
- Demographic/Target Audience Analysis
- Performance Trend Measurement
- Issues Management
CARMA's customized research is our core offering, providing clients with detailed evaluations of message performance, spokesperson effectiveness and image strength. Client managers work closely with clients to structure ad-hoc projects for a specific goal or long-term projects that require ongoing management to identify new opportunities, trends and challenges facing the organization.
Some examples of our custom work include an evaluation of a global media campaign for a large manufacturing company, weekly tactical reporting for a bank undergoing a hostile takeover bid and quarterly strategic reporting on competitive brands in the pharmaceutical industry.
CARMA International’s Online Account Manager offers the most intuitive Web interface on the market because it was designed by analysts in communications measurement and client managers who understand the needs of the PR industry. Through one easy-to-use web portal, client can view real-time interactive charts and tables, drill-down to individual articles, and access written analyses by CARMA's analysts teams.
