A research firm with 20 years of media content analysis experience and offices across the globe.
CARMA provides objective analysis and feedback on corporate and organizational reputation based on global, national, regional and internet news coverage.
Using a proprietary system for research and analysis, specialized CARMA analysts read each story noting the key messages, issues, sources, competitors and journalists. Additionally, each news piece receives a rating based on how favorably or unfavorably each competitor is portrayed in each piece.
Data is provided in one of two ways:
Tailored to each organization's needs, CARMA provides a mix of quantitative results on media performance as well as in-depth qualitative analysis of the research, as well as strategic insights into what the coverage means.
CARMA's syndicated research tracks over 750 companies in 70 leading media worldwide. This data is available daily via a website or in a specialized five page summary report.
All reports are made available via CARMA's password protected website for easy access, storage and distribution of results to various organizational members.
For CARMA's customized reports analysts work with firms to identify specific issues in the media and both positive and negative messages about the firm or industry, forming a unique study tailored to each organization's needs.
CARMA's syndicated reports track 30 general topics allowing companies to see the quality of coverage on issues from earnings and finances to corporate citizenship and products.
Costs vary based on the complexity of the analysis, the amount of news coverage being analyzed and the depth of the material. For a free consultation please fill out the Rapid Response Form and we will help you to identify the best media analysis program to fit your needs and budget.
CARMA's media analysis has been used for strategic planning purposes by:
- Regional, National, and Global companies
- Associations
- Not-For-Profit groups
- Government bodies
In various departments:
- Corporate Communications Specialists
- Market Research Departments
- Investor Relations
- Strategic Planning Teams
Former and current CARMA clients »
CARMA has offices in Washington, D.C., Toronto, Chile, London, France, New Delhi, Tokyo and Sydney with the ability to research and analyze stories in any language.
CARMA's broad client list demonstrates its ability to work with a variety of complex industries including everything from pharmaceutical to financial services.
