CARMA offers a complete range of marketing and communication measurement services, ranging from online surveys to telephone interviewing and focus groups to strategic consulting. CARMA, through Leger Marketing, provides market research professionals around the world with in-depth, knowledgeable advice on marketing and communication issues. CARMA develops new, rigorous and flexible methodological approaches to help our clients make the right commercial decisions.

 

 

CARMA's media analysis provides a crucial first step to evaluating the success of public relations and communications, but to really understand how an organization has increased awareness, improved attitudes, and changed behaviors, media research must be compared to or integrated with other forms of research, such as survey research.

CARMA provides integrated measures to clients in a number of ways.

GLOBAL REPUTATION INDEX

A company's reputation is composed of two elements: visibility and credibility. Therefore, to improve and consolidate its reputation, a company needs high visibility and strong credibility. Visibility has to do with the awareness of a company and how much media noise it attracts. Credibility has to do with the various commercial and social dimensions that are referred to as reputation drivers.

DEMOGRAPHIC RATING

CARMA uses demographic and psychographic profiles to show more accurate media performance within your target audience. CARMA can show simple audience breakdowns by age, race, gender or income, or more complex psychographic profiles, such as scores within audiences that "plan to buy a domestic car in the next six months", "invest in a 401(k)", or "consider themselves computer savvy."