Intuitive web interface built by analysts who understand PR measurement

Technology and PR sometimes mix like oil and water. PR professionals need detailed analysis at a moment’s notice, but the available technology tools often turn out to be anything but easy-to-use.

CARMA International’s Online Account Manager offers the most intuitive Web interface on the market because it was designed by analysts in communications measurement and client managers who understand the needs of the PR industry. Through one easy Web portal, CARMA International clients can:

• View real-time interactive charts and tables;
• Drill-down to individual articles, and
• Access data reports and written analyses produced by CARMA International analysts.

Complete, relevant data from all markets, media and languages

CARMA believes that you shouldn’t compromise on your target media and the coverage that is vital to your PR program, so CARMA's Online Account Manager is not limited to media available online. CARMA International’s global analyst teams conduct research in any country and in any language. All research is conducted in the native language and translated into English for easy analysis online.

CARMA International retrieves print, broadcast and online media coverage from a variety of sources to provide a complete set of data from your target media. If it’s spoken or written about you, CARMA can research it.

• Retrieval of your complete global media list;
• All research conducted in the native language; and
• A global team of analysts ready to answer questions on local top-of-mind issues and important regional media.

A methodology you can rely on to capture nuance and media impact

All media analysis data provided to clients via the CARMA International Online Account Manager is produced using CARMA International’s in-depth quantitative and qualitative methodology, which was developed by survey research professionals and has been evaluated and approved by academicians. The CARMA Favorability Rating and Media IQ score provide clients with objective metrics that evaluate the tone and potential impact of media coverage. CARMA uses these measures to provide detailed analysis of:

• Competitive share of voice;
• Leading issues, products and divisions;
• Strongest positive and negative messages;
• Positive and negative thought leaders and journalists; and
• Top publications.

Unlike computer software that uses keywords to determine quality, CARMA’s Online Account Manager is powered by human-based research that allows for a more complete and accurate understanding of your image in the media.

Customizable and flexible with little cost or effort

If you have a new campaign, topic or message to analyze, just contact your CARMA project manager and see it reflected in the Online Account Manager the next day. Most of these changes can be made with no cost, or let CARMA crunch the numbers and upgrade your service to include custom-built data reports and written analyses