Strategic Consulting

Our clients hire us for both post-campaign evaluation and pre-campaign, strategy shaping.   

CARMA is a strategic partner, not just an arms-length data vendor. 

Reporting is our product.  Consulting is our service.   

We step well beyond the data to draw out actionable insights, implications and strategic considerations.   We answer the 'how much' and 'how good' and, more importantly, 'with what effect' questions.  CARMA connects clients with data for evidence-based communications validating intuition, driving strategy and demonstrating ROI. 

While media content analysis and reporting is our core business, CARMA employs a broader-than-most perspective looking at how all the pieces of the communications research and measurement puzzle connect. 

CARMA consults on all things related to communications research and measurement including: 

• Developing, auditing, fine tuning and implementing a research and measurement framework
• Linking outputs to outcomes:
  • measurable objective setting
  • correlating media performance with any number of organizational tangibles
  • demonstrating a causal relationship between communications outputs and outcomes,
  • demonstrating the unique contribution that PR has made to the marketing mix
• stakeholder relationship tracking
• reputation tracking
• employee engagement research
• the effectiveness of sponsorships and experiential marketing

CARMA works with clients and their existing polling and market research firms or we can bring one of 50+ of the largest independent public opinion and market research companies to the project through our in-the-family affiliatiation with the Worldwide Independent Network of Market Research Companies. 

Learn more. Contact Sonia LaFountain slafountain@carma.com 202.370.1940