Testimonials

Ben & Jerry's
Liz Brenna, PR Chick
"We use monthly CARMA Media Analysis reports to measure our Public Relations effectiveness, our share of voice among competitors, and the favorability ranking of media relations efforts and campaigns. Our CARMA reports provide a comprehensive analysis of our efforts to promote Ben & Jerry's three-part mission, through the two billion-plus media impressions that the company
generates annually, in a cost-effective manner. CARMA is essential for PR analysis of our unique marketing style and company voice. Everyone at CARMA is an absolute joy to work with and have become an essential part of the Ben & Jerry's PR team."

3Com Corporation
Jeanne Cox, Vice President, Corporate Communications
"One of the biggest challenges I've had in my 20+ year career in communications has not only been finding metrics that accurately measure the effectiveness of PR, but qualitative analysis that can be understood and accepted by senior management teams. I used CARMA in the Asia Pacific region for a number of years in the 90s and found it to be a most rewarding experience. Not only did the service give me solid information about how our efforts were paying out, or not, in the marketplace, but it gave my department a tool with which to fine-tune its messaging and targeting, at the same time as gauging what the competition was up to. That turned out to be the major payout. When I came to 3Com three years ago, one of the major items on my list was to work with CARMA again, but on a broader global basis."

Brodeur Worldwide
Terresa Christenson, Managing Director, Asia Pacific
"I'm a huge fan of CARMA. I don't go to a pitch without recommending CARMA in our arsenal of measurement tools. CARMA gives clients a feeling of control over their PR programs, and gives agencies confidence that the measurement will be done right. Prospects love it, and become clients."

Kyocera Wireless
Jon Chier, Senior Managing of Corporate Communications
"Kyocera Wireless has used CARMA's services for several years now to provide detailed and insightful third-party measurement of the media's coverage of our various wireless phones, their features, and our corporate coverage. CARMA helps us not only keep track of how much coverage we're receiving, but also how favorably we are portrayed in the media. CARMA's media content analysis services allow us to track our success on specific product launches and also serve as valuable feedback for strategic purposes in our future product launches."

Sprint Corporation
Mark Bonavia, Director of Corporate Communications
"CARMA has been an invaluable tool for Sprint's corporate communications department. We have used CARMA for four years as a key resource in determining the success of Sprint's communications efforts. CARMA's comprehensive and accurate data allows us to track Sprint's media image and develop future strategies. In fact, we have found CARMA so beneficial that we recently expanded our contract to include additional Sprint divisions."

National Cattlemen's Beef Association
Kendal Frazier, Communications and PR Vice President
"The National Cattlemen's Beef Association has been using CARMA media analysis since October 1990 for a variety of public relations functions; from doing media/reporter analysis prior to specific tours and events, to conducting in-depth research on specific industry issues. We have felt the professionals at CARMA were true 'partners' in our public relations and issue management programs."

Indian School of Business
Bhuvana Ramalingam, Director, Corporate Communications
"CARMA is probably the only agency in India which can give a thoroughly professional and complete analysis of the media results garnered by the communication department. No detail is too small for them, every nuance is captured and careful insights are drawn from them. The analysis is an eye opener and a validation at the same time of the efficacy of the communication strategy. It is a pleasure to work with CARMA, I look forward to working with the team year after year."