How do we get journalists to better convey our messages?
A large global corporation approached CARMA with the need to evaluate their annual media tour. The tour brought journalists from Europe and Asia to various divisions across the US over a two-week period, in the hopes of improving their relationships with these journalists.
CARMA's client was faced with a dilemma. In a time of declining earnings, stock price and in the midst of a lawsuit, how could the communications team measure the impact their efforts were having on mitigating negative coverage and promoting company strengths?
