As the country gears up for another election year, what is the media saying about the reliability of electronic voting systems? How does one of the leading manufacturers fair in the debate? What issues and messages are capturing the spotlight?
How do we get journalists to better convey our messages?
A large global corporation approached CARMA with the need to evaluate their annual media tour. The tour brought journalists from Europe and Asia to various divisions across the US over a two-week period, in the hopes of improving their relationships with these journalists.
CARMA's client was faced with a dilemma. In a time of declining earnings, stock price and in the midst of a lawsuit, how could the communications team measure the impact their efforts were having on mitigating negative coverage and promoting company strengths?
