What Does Media Measurement Cost?

Just as a communications plan can be done on a limited budget or a larger budget, media measurement can be done at a number of different levels. Although many CARMA clients use media analysis to measure media coverage nationally or internationally on an ongoing basis with frequent reports and in-depth analysis, others use CARMA to assess a particular issue or topic in a narrow timeframe or in a selected region or media niche.

Because media measurement done right can be instrumental in making your communications program more strategic and more effective, CARMA clients consider media measurement to be an indispensable investment, rather than a cost, with significant return on their investment. For those with more limited budgets or who want to gain entry to the benefits of media measurement on a trial basis, CARMA recently introduced an automated, top-line assessment product called CARMA NewsAccess that can be purchased on an affordable subscription basis and can be used in conjunction with your existing media monitoring service or ours.

Please contact us to discuss your particular needs. A CARMA media analyst will work with you to determine how we can work together to accomplish your objectives – within your budget.