CARMA Acquires RMP Media Analysis
CARMA has acquired RMP Media Analysis, deepening its rapidly growing measurement business in the U.S.
For more than 10 years, RMP Media Analysis provided clients with strategic monitoring and analysis of media and communication campaigns. RMP Media Analysis has delivered effective insights to Fortune 500 companies across many industries including NASDAQ, Bank of America, PIMCO, Allergan, and KKR.
RMP’s founder Roxane Papagiannopoulos joins CARMA North America as the Managing Director of Media Analysis. In this role, she will provide strategic insights to clients seeking effective communications that improve business outcomes.
“We are excited to welcome Roxane into our global analytics function; she is an industry veteran who understands the dynamic of measurement in the digital age, and [she’s] a wonderful leader who will bring great energy to our team and our clients,” said Mazen Nahawi, CEO of CARMA.
“Roxane and the RMP team expand CARMA’s ability to deliver results that drive action, based on the best automated technology paired with experienced human curators,” added Chip Griffin, CEO, CARMA North America. “In addition, Roxane’s proven track record in the media intelligence industry will help to accelerate growth in the U.S. market.”
With nearly 20 years of experience in the communications industry, Roxane brings to CARMA a strong background in corporate communications monitoring and analysis programs, automated media intelligence product development, and strategic client consultation. Previously, she held positions at MICROS/Oracle, Vocus, and NASDAQ.
“CARMA’s unique methodology, monitoring capabilities and global footprint make it stand out in a crowded industry of me-too product offerings. CARMA provides actionable insight based on critical thinking by human analysis. I’m looking forward to working with the talented team of analysts to expand the product offerings available to new and existing customers,” Roxane said.