EACD Coaching Day to feature CARMA and FTI Consulting

Using Stakeholder Opinions to Shape Communications Strategies

Using Stakeholder Opinions to Shape Communications Strategies An important but underused component of influencer strategy development is the use of in-depth interviews (IDIs). IDIs can take time, but they are incredibly useful before, during, and after a communications outreach campaign. What are IDIs? In-depth interviews can take several forms, but primarily, they consist of open-ended…