Humans vs machines: the strategic balance between automation and curation in media intelligence.

Humans vs machines: the strategic balance between automation and curation in media intelligence.     Businesses rely on intelligence garnered from media sources as a foundation for critical decision-making; a fact reflected in the 2018 AMEC study[i] where more than half of companies put emphasis on insight over evaluation in their media reporting. At the…

Getting Started with Media Monitoring

Getting Started with Media Monitoring   Keeping track of media across traditional, social and online outlets has become increasingly important in our contemporary, content-driven society. However, a lack of understanding and awareness are some of the biggest challenges facing monitoring and measurement. Not sure where to start and what to do? This eBook will be…

CARMA Wins AMEC Awards in Barcelona

CARMA Wins AMEC Awards in Barcelona Barcelona, Spain, June 15, 2018—CARMA continues to secure its place as a leading global provider of media intelligence solutions by winning two AMEC Gold awards, including Best Measurement of a Consumer Campaign and Best Measurement of a Public Sector Campaign, and one Bronze award for Innovative use of Measurement…

CARMA at 2018 AMEC Global Summit

CARMA at 2018 AMEC Global Summit Barcelona, Spain – CARMA CEO Mazen Nahawi will be moderating a workshop panel on June 14 at the AMEC Global Summit 2018, held this year in Barcelona, Spain. The workshop titled “Impacting Business Through Advanced Data Analytics” will take participants through the process of quantifying the ROI of online…