How to Find Actionable Intelligence in Your Measurement Data

How to Find Actionable Intelligence in Your Measurement Data PR professionals and communicators are spending more time developing measurement programs and mapping programs back to business goals. They are also tracking the outcomes of programs, rather than counting inputs—or, doing so in addition to counting inputs. This is significant progress for the field of communications.…

CARMA WINS FOUR INTERNATIONAL AMEC AWARDS

CARMA WINS FOUR INTERNATIONAL AMEC AWARDS 1 x Gold; 2 x Silver; 1 x Bronze Awards won 25 Awards won since 2011     Dubai, United Arab Emirates – 30th May 2019: Global media intelligence agency, CARMA, won 4 Awards at the International Association For Measurement And Evaluation Of Communication (AMEC) Awards held in Prague,…

Humans vs machines: the strategic balance between automation and curation in media intelligence.

Humans vs machines: the strategic balance between automation and curation in media intelligence.     Businesses rely on intelligence garnered from media sources as a foundation for critical decision-making; a fact reflected in the 2018 AMEC study[i] where more than half of companies put emphasis on insight over evaluation in their media reporting. At the…

How to Plan Campaigns and Measure PR in a Global Company