Humans vs machines: the strategic balance between automation and curation in media intelligence.

Humans vs machines: the strategic balance between automation and curation in media intelligence.     Businesses rely on intelligence garnered from media sources as a foundation for critical decision-making; a fact reflected in the 2018 AMEC study[i] where more than half of companies put emphasis on insight over evaluation in their media reporting. At the…

Stat of the Month: How are Marketing Budgets Growing?

  Stat of the Month: How are Marketing Budgets Growing? During the communications and business planning season, which usually takes place during the fourth quarter, professionals need to outline the budget they’ll require to implement their work. From year-to-year, communicators’ budgets will likely look different based the channels and work that best resonated with their…