PRCA SEA announce CARMA ASIA as media intelligence partners

PRCA SEA announce CARMA ASIA as media intelligence partners Singapore, 8 January 2020: The Public Relations and Communications Association Southeast Asia (PRCA SEA) announced today, media intelligence agency CARMA ASIA as its media intelligence partner. PRCA is the largest PR membership association in the world, existing to raise the standards in PR and communications by…

To Insight and Beyond: Gathering the Information You Need from Your Organisation’s Data

To Insight and Beyond: Gathering the Information You Need from Your Organisation’s Data Like many companies, you’ve likely spent some time recently combing through the data your organisation collected last year in order to get cracking on your calendar for this year.  Your bosses and/or members of the C-suite probably wanted to see some reports…

How to Find Actionable Intelligence in Your Measurement Data

How to Find Actionable Intelligence in Your Measurement Data PR professionals and communicators are spending more time developing measurement programs and mapping programs back to business goals. They are also tracking the outcomes of programs, rather than counting inputs—or, doing so in addition to counting inputs. This is significant progress for the field of communications.…

How to Plan Campaigns and Measure PR in a Global Company