How to Find Actionable Intelligence in Your Measurement Data

How to Find Actionable Intelligence in Your Measurement Data PR professionals and communicators are spending more time developing measurement programs and mapping programs back to business goals. They are also tracking the outcomes of programs, rather than counting inputs—or, doing so in addition to counting inputs. This is significant progress for the field of communications.…

Humans vs machines: the strategic balance between automation and curation in media intelligence.

Humans vs machines: the strategic balance between automation and curation in media intelligence.     Businesses rely on intelligence garnered from media sources as a foundation for critical decision-making; a fact reflected in the 2018 AMEC study[i] where more than half of companies put emphasis on insight over evaluation in their media reporting. At the…

Stat of the Month: How are Marketing Budgets Growing?

  Stat of the Month: How are Marketing Budgets Growing? During the communications and business planning season, which usually takes place during the fourth quarter, professionals need to outline the budget they’ll require to implement their work. From year-to-year, communicators’ budgets will likely look different based the channels and work that best resonated with their…

“AI will dominate all sectors of our society, including media intelligence industry” Q/A with Luis Mota, Chief Operating Officer, CARMA

“AI will dominate all sectors of our society, including media intelligence industry”: Q/A with Luis Mota, Chief Operating Officer, CARMA Luis Mota, Chief Operating Officer at CARMA shares in this interview his views on Artificial Technology and its impact on the media intelligence industry. Luis also shares his experience with early adoption and if it is worth…

Interview with Jim Macnamara: The Theory and Practice Behind the New AMEC Integrated Evaluation Framework

The Measurement Standard is pleased to welcome back Jim Macnamara, Professor of Public Communication, University of Technology Sydney. This time we’re talking to him about the new AMEC Integrated Evaluation Framework, for which he provided a theoretical underpinning and evaluation taxonomy. We’ll also find out about his recent move to London and AMEC awards. The…