Stat of the Month: How are Marketing Budgets Growing?

  Stat of the Month: How are Marketing Budgets Growing? During the communications and business planning season, which usually takes place during the fourth quarter, professionals need to outline the budget they’ll require to implement their work. From year-to-year, communicators’ budgets will likely look different based the channels and work that best resonated with their…

“AI will dominate all sectors of our society, including media intelligence industry” Q/A with Luis Mota, Chief Operating Officer, CARMA

“AI will dominate all sectors of our society, including media intelligence industry”: Q/A with Luis Mota, Chief Operating Officer, CARMA Luis Mota, Chief Operating Officer at CARMA shares in this interview his views on Artificial Technology and its impact on the media intelligence industry. Luis also shares his experience with early adoption and if it is worth…

Interview with Jim Macnamara: The Theory and Practice Behind the New AMEC Integrated Evaluation Framework

The Measurement Standard is pleased to welcome back Jim Macnamara, Professor of Public Communication, University of Technology Sydney. This time we’re talking to him about the new AMEC Integrated Evaluation Framework, for which he provided a theoretical underpinning and evaluation taxonomy. We’ll also find out about his recent move to London and AMEC awards. The…

12 Tips For Writing Better Survey Questions

Survey questionnaire questions are deceptively difficult to write. This post from Jeff Sauro at MeasuringU is part of his continuing series on how to do better surveys. See also his previous post, “9 Biases That Affect Survey Research Responses: How to Minimize Them.” The effectiveness of surveys starts with the quality of the questions. Question…