Top 5 social media technology trends in 2020

Top 5 social media technology trends in 2020 As featured in MarTech Vibe Mazen Nahawi is the president of News Group, an organisation focused on serving the communications and PR industry. The company includes several strategic businesses, including CARMA (a global media intelligence leader), SocialEyez (a social data and engagement practice), and Interactive (a software development company focused on…

How to Find Actionable Intelligence in Your Measurement Data

How to Find Actionable Intelligence in Your Measurement Data PR professionals and communicators are spending more time developing measurement programs and mapping programs back to business goals. They are also tracking the outcomes of programs, rather than counting inputs—or, doing so in addition to counting inputs. This is significant progress for the field of communications.…

Humans vs machines: the strategic balance between automation and curation in media intelligence.

Humans vs machines: the strategic balance between automation and curation in media intelligence.     Businesses rely on intelligence garnered from media sources as a foundation for critical decision-making; a fact reflected in the 2018 AMEC study[i] where more than half of companies put emphasis on insight over evaluation in their media reporting. At the…

Stat of the Month: How are Marketing Budgets Growing?

  Stat of the Month: How are Marketing Budgets Growing? During the communications and business planning season, which usually takes place during the fourth quarter, professionals need to outline the budget they’ll require to implement their work. From year-to-year, communicators’ budgets will likely look different based the channels and work that best resonated with their…

“AI will dominate all sectors of our society, including media intelligence industry” Q/A with Luis Mota, Chief Operating Officer, CARMA

“AI will dominate all sectors of our society, including media intelligence industry”: Q/A with Luis Mota, Chief Operating Officer, CARMA Luis Mota, Chief Operating Officer at CARMA shares in this interview his views on Artificial Technology and its impact on the media intelligence industry. Luis also shares his experience with early adoption and if it is worth…