With changing technology, legislation, and public opinion impacting this industry, it is important for its professionals to stay up-to-date. Our global monitoring capabilities operating across traditional and digital mediums gather the industry-relevant information needed to guide decision-making.
Health Care and Pharma
The business practices of health care and pharmaceutical companies has often made headlines in recent years. CARMA provides communicators in these industries with the conversation tracking and perception management tools needed to avoid crises and maintain a positive reputation.
The effectiveness of public affairs efforts is gauged largely on the ability to influence legislation. CARMA’s combination of automated and human-curated analysis services provides powerful measurement capabilities that allow public affairs professionals to measure success and plan for future campaigns.