Customized analysis is CARMA's flagship service and core offering, providing in-depth research and measurement of performance in the news. CARMA's solutions-based approach ensures relevant analysis for each organization's unique communications objectives.

CARMA custom media analysis services are best for clients who need in-depth measurement of messages, article tonality and other favorability factors,  journalists and spokesperson effectiveness, or for clients with a clear objective on an ad-hoc project, campaign or announcement. Case studies from CARMA custom projects are available.

CARMA NewsAccess is a new, automated, web-based tool that offers topline media measurement daily on your desktop. Now you can quickly sort traditional and nontraditional media by keyword, topic, competitor, date, publication and byline. It's the easy, new way to monitor, manage, and measure your media coverage.