We turn media monitoring & research into strategic insight to enable smarter decisions. Whether you’re looking for an AI-powered software platform that is easy to use or expert-led research solutions, CARMA has you covered.
Monitor what matters
CARMA monitors the global media 24/7, 365 days a year to get the right content to the right people at the right time. On a foundation of technology you can trust, our media intelligence experts and AI-driven tools track the print, social, broadcast and online content that matters. CARMA helps you monitor competitors, identify key channels, understand your audience, manage a crisis, influence stakeholders and separate the news from the noise.
Measure what’s meaningful
Wherever you are on your measurement and evaluation journey, CARMA has the tools, technology and insights to help you prove and improve the effectiveness of your PR. Our award-winning methodology and orchestrated AI agents support consultants in turning theory into practice, engaging both you and the wider organisation with relevant, actionable media analysis and measurement insights.
Demonstrate the value of PR
CARMA works with you to bring communications to the table and better represent the business impact of PR and marketing. Through engaging stakeholders and designing evaluation frameworks that resonate, together we build a culture of measurement. We inform and shape your strategy, influence your tactics, and support you in reporting the right metrics to the right people. CARMA’s consultants draw on a hybrid approach of human expertise and AI-enhanced analysis to give you the complete picture across the full PESO media landscape, effectively linking PR outputs to organisational outcomes.
700 Employees | 23 Offices | 100 Languages
CARMA provides local context at an international scale to drive multi-market initiatives while delivering true regional insights and support. With in-market experts, we work with organisations small and large to provide media monitoring, PR measurement and communication evaluation in just about every country and language.
Explore our best practice guides, industry news and media intelligence insights
The protein craze is not exactly new; it has been building for some time. According to CARMA’s social media data, this time last year saw protein featured in 126,600 health-related social media posts in a single month, and that volume has remained consistent ever since. Protein’s popularity is tightly linked to gym culture, with most online conversation centered on ways to increase intake and support muscle growth.
CARMA’s analysis highlights a striking imbalance: political leaders, military action and destruction dominate global coverage, while Dubai’s “business as usual” barely features. The world is not seeing Dubai function, and so assumes it cannot. The lesson from the data is clear – in an anxious world, perception moves faster than reality.
In traditional warfare, battles and military developments dominate the headlines. But in modern warfare, the military front alone no longer determines the course of conflict; the media narrative has become an essential part of the battle. The way a war is covered can sometimes be more influential than the war itself, because it shapes how the world understands what is happening and who it perceives as victorious or defeated.
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